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Retail Signature Series Episode 2: Innovations Shifts and Progress in BC's Fastest Growing City summary

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If those businesses fail, our economy is going to fail in British Columbia.” 

Elizabeth ModelCEO of Downtown Surrey’s (in British Columbia) Business Improvement Association (BIA), had this thought upon realizing the significant impact of the pandemic on the City’s businesses and community.

In this podcast, ColliersMadeleine Nicholls speaks with Elizabeth Model on the creative and innovative strategies the Downtown Surrey BIA created and implemented to support the close to 1,500 businesses in its jurisdiction amidst unprecedented pandemic protocols and businesses’ varying situations:Calling retailers, restaurants, shopping centres, one by one, to ascertain their circumstances, the level of support they needed, and how the BIA could best help.Recruiting and mobilizing 19 Simon Fraser University summer students to help get businesses up and running, from building websites and creating social media presence, to enabling a more proactive sales approach.And more.

While covering the challenges brought on by COVID-19, the discussion also touches on the bright spots that emerged from such obstacles, including businesses helping businesses, Surrey residents shopping local, and entrepreneurs establishing operations at the height of the pandemic.

Likewise, Elizabeth model shares best practices the Surrey BIA has learned and is adopting from other downtown associations, how she and her team are “keeping ahead of the game”, and her own thoughts on what’s in store for the next 12 months to two years.

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Pour plus d’informations, veuillez contacter:

Madeleine Nicholls

Managing Director, Brokerage | Greater Toronto Area


Madeleine is Managing Director of the GTA and joined Colliers in March 2020. Prior to that she worked at Dream heading up the National Retail Division, and prior to that worked  with several major Landlords across Canada, as well as in brokerage. Madeleine is a global citizen having traveled and lived abroad most of her life.  Madeleine looks to the best in class worldwide examples of commercial real estate to bring the best in the world to our practice. 

Madeleine has extensive experience working on some of the pre-eminent developments in Canada.  She has successfully leased up of a variety of mixed use and retail projects ranging in size from urban retail to 73 acre retail/office/residential mixed use developments.  She has exceptional tenant relationship management and expertise in redevelopment of properties to maximize value.

Madeleine has expertise at all levels of new business development from strategic planning and acquisitions to prospecting, pitching, negotiating offers and leases, and build out of space.  Innovative business developer, team leader and mentor with proven ability to inspire and achieve results by creating a collaborative and streamlined environment focused on delivering superb results.  Madeleine has deep connections in the real estate industry and a passion to deliver results that exceed expectations.

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