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Effective Marketing Promotes Spear Street’s Property and Brand in a New Market

Entering a New Market

An American company based in San-Francisco, Spear Street Capital is an owner and operator of distinctive office properties located in the United States, Canada and Europe. In 2019, the company penetrated the Quebec market by acquiring a property located at 6750 de l’Esplanade in the trendy and burgeoning Mile-Ex neighbourhood, Montreal's focal point of technology, gaming and AI firms. Furthermore, to pursue its expansion in Montreal, Spear Street acquired the O Mile-X building, a well-established AI hub.

Establishing a Solid Reputation

Being a new player in the Montreal market, Spear Street was looking to establish its reputation as a top-quality landlord. Colliers saw Spear Street’s goal as an opportunity to elevate the client’s brand locally in parallel to the leasing team’s mandate of repositioning 6750 de l’Esplanade and building awareness of the property to appeal to the largest tech and AI firms.

Implementing an Effective Marketing Strategy

To showcase this upscale property to prospective tenants, the Colliers Marketing team conceptualized and executed a robust, custom-branded marketing campaign, which included a bilingual brochure, virtual tours of each of the building’s floors, a custom website, a social media advertising campaign on LinkedIn and Facebook, as well as targeted email communications and a flyer promoting low-rise properties as an opportune alternative to high-rise office towers in the context of COVID-19.

Building a Positive Identity

Offering a completely seamless experience and conveying consistent key messaging through all our marketing channels, the Colliers Marketing team contributed to building Spear Streets’ identity as a reputable, desirable landlord in the Montreal market. 

We see beyond what’s directly in front of us. 
At Colliers, we don’t see what is. We see what could be.


Pour plus d’informations, veuillez contacter:

André G Plourde

Executive Vice President | Chartered Real Estate Broker


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Julie Côté

Senior Associate | Real Estate Broker


Julie a débuté sa carrière en immobilier en 2004 en gestion d’immeubles à bureaux au sein d'un groupe immobilier d'importance de Montréal. Équipée de son expérience en service à la clientèle, elle s’est dirigée vers le courtage immobilier, où elle a occupé des postes allant de l’administration de baux à la direction de location.

Détentrice d'un permis de courtage, elle maîtrise très bien tous les aspects de la transaction immobilière commerciale, tant au niveau de la négociation que de la rédaction d'un bail commercial, sans compter tous les détails contractuels et financiers découlant d'une telle entente.

Si son entregent et son écoute des besoins de ses clients sont des facteurs importants dans chacune de ses conclusions de transactions, c’est à sa passion, à son dévouement et à son intégrité que l’on doit le succès professionnel de celles-ci.

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