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Taking the Lead with Elizabeth Model, CEO & Ironman Athlete

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Competing in a singular arduous Ironman Triathlon is a triumphant achievement. Racing in 99, all after the age of 46, is a feat many could not physically or mentally envision.

In this podcast, Madeleine Nicholls, Managing Director of Colliers’ Brokerage group in Greater Toronto, speaks with Elizabeth Model, CEO of the Downtown Surrey Business Improvement Association (BIA), who has competed 99 Ironman races around the world while being a leader in her own community.

Elizabeth reflects on the importance of setting goals, being kind to yourself and continually looking for ways to top up your life. Elizabeth and Madeleine also discuss how framing your mindset can help you achieve both your personal and professional goals.

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Madeleine Nicholls

Senior Managing Director, Brokerage | Vancouver


Madeleine Nicholls is the Senior Managing Director, Vancouver Brokerage and National Retail Brokerage Lead for Canada. She joined the organization in March 2020, starting her Colliers Leadership career in Toronto before relocating to Vancouver.

With over 20 years of experience in commercial real estate, Madeleine has established herself in the industry as an expert and leader. Prior to Colliers, she led the National Retail Division at Dream, and had worked with major landlords across Canada to realize their business goals and properties’ value. She has successfully leased up a variety of mixed-use and retail projects ranging in size from urban retail to 73-acre retail/office/residential mixed-use developments. Madeleine has expertise at all levels of new business development from strategic planning and acquisitions to prospecting, pitching, negotiating offers and leases, and build out of space.  She has exceptional tenant relationship management and knowledge in the redevelopment of properties to maximize value.

Madeleine is a champion and ally of Colliers’ Diversity & Inclusion program, volunteering her time as the Co-Chair for The Colliers’ Women's Network. Her allyship extends further than Colliers, as she actively volunteers her time to speak to student groups, industry events and the media.

Madeleine has dual Canadian-British citizenship, has lived on 3 continents and travelled to 33 countries.

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