Skip to main content Skip to footer

Self ID: Be Included. Be You.


In September 2020 Colliers launched our Self-Identification program, Self ID: Be Included. Be You. This program is a vital initiative that will help us to determine the demographics of our people as we set meaningful diversity and inclusion objectives and measure and report our progress. We believe that when we better understand the demographics of our people, everyone benefits.

We provide our professionals with the option to voluntarily self-identify in their personal profile in Workday. The information shared is anonymous and the aggregate data collected will be used to report on the diversity of our workforce in Canada more fully. These insights will also allow us to create strategies and initiatives that will improve the work experience for people across Colliers.

Throughout the next few weeks, we will be sharing our professionals’ stories surrounding self-identification, including why they think self-ID is important, how they think the data from self-ID programs should be leveraged, and why they decided to self-ID.

“I decided to self-identify my veteran status because I believe in the Veterans’ ERG’s mission and what they are trying to accomplish. I am proud of my military experience and believe we can affect positive change by organizing ourselves around a common purpose. We’re all busy individuals and finding time to participate in “extracurricular activities;” however, self-identifying took me less than one minute but the net benefit, if everyone were to participate, would be tremendous.”

- Danny Harrington, Vice President | Project Management, Austin Brokerage

To see more of our professionals’ valuable insights and experiences, you can follow along on our LinkedIn channel.

Read more on diversity & inclusion

For More Information, Please Contact:

Pamela Smith

Senior Director, Communications I Canada

Vancouver - Oceanic Plaza

As the Senior Director, Corporate Communications I Canada, Pamela  leads and motivates the team responsible for executing external and internal communications, ESG  and diversity and inclusion strategies. She provides leadership to the communications team and advises senior leadership to ensure the successful execution of communications strategies and objectives. With more than 20 years of experience working with national and global media outlets, Pamela understand the importance of building relationships and developing consistent messaging to elevate and protect Colliers' brand. 

A key part of the National Marketing and Global Brand & Communications teams, Pamela  is responsible for developing & implementing internal and external communications strategies for Colliers Canada to: 

• develop and ensure consistent messaging across all business lines - brokerage, real estate management services, Colliers Project Leaders, Valuations and Advisory, Strategy and Consulting Group, and shared services; 
• enhance and protect the Colliers brand and reputation through proactive media relations, issues management, and crisis communications, serving as a spokesperson for the company with media;
• engage our people from coast to coast - developing creative communications plans, and communicate cohesive messaging across internal channels to foster a diverse culture based on inclusion and equality. 

View Expert