Last week we, shared how to use LinkedIn to build your network. One of the most effective ways to engage individuals who are hiring is to send a strong LinkedIn InMail introduction. While the introduction should be strong, it should also be concise. Brevity will be key in capturing and sustaining their attention.
The below steps will assist you in creating a strong InMail introduction to successfully engage with people who are hiring on LinkedIn.
1. Locate user contact information.
As a first step, you need to identify your hiring manager. In your LinkedIn search box (in the upper left corner of LinkedIn’s home page), enter the hiring manager’s name. If you are unsure of the hiring manager’s name, you can search by the company name. Once you have performed your search, go to their profile (or company page for mutual connections/employees within the company) and click the “Message” button associated with their profile.
2. Become familiar with their profile.
Becoming familiar with your hiring manager’s profile will enable you to connect with them on similarities, which will increase the likelihood of receiving a response. Learning their profile in advance also allows you to send a more personalized message, which will help you build an initial rapport with them. Once you are familiar with the hiring manager’s profile, you are positioned to create the InMail.
3. Create an effective subject line.
Create a subject line that captures the hiring manager’s attention and piques their interest. Your subject title should align with your intent and/or any commonalities with the hiring manager, such as mutual interests, causes or groups. As an example, when connecting with a hiring manager with whom you have a group in common, you could use as a subject line, “Fellow CREW Member interested in CRE”.
4.Create an authentic and meaningful introduction.
Now that you have the hiring manager’s attention, introduce yourself, keeping in mind that the introduction should be brief. Customize your message based on their profile and your mutual connections or shared background – doing so will help your message come across as genuine and intentional. Make your message conversational, upbeat and positive.
5. Be specific.
After you’ve made your introduction, ensure your message directly expresses why you are reaching out. It is important to note that hiring managers are limited on time; so, to maintain their interest, do keep your message short.
6. Include a strong closing.
In closing your message, clearly indicate your expectations. Effective closings include “I look forward to hearing back from you.” and “I am available for further discussion at your convenience.” Be sure to thank the hiring manager for their time.
Using these simple tips and tricks, you’re more likely to get a response from the hiring manager and engage in a meaningful interaction. You can apply the above approach to all of your interactions with individuals on LinkedIn. Remember, familiarize yourself with their profile, catch their attention with the subject line, be authentic and customize your note to show you have done your research.
For more information, feel free to reach out to the author, Our Talent Acquisition Advisor, Tyra Simpson.