A Tough Sell
Matt Smith’s client owned a property that was challenging to sell, given its layout and format: a riverfront industrial building. The pandemic presented another obstacle to the potential of the property generating interest.
Turning a Challenge into an Advantage
Matt Smith approached the client’s challenge from a different angle and positioned the property as a lifestyle asset with an industrial focus. Matt’s strategy was to leverage the building’s riverfront access as a unique offering for companies looking to provide a work-live-play environment for their employees – a particularly valued attribute in light of current COVID-19 restrictions.
A Winning Outcome
Matt’s vision and strategy were successful. Given COVID-19 travel limitations and traditional workspace constraints, the property’s industrial-meets-nature concept became highly sought-after in the market, attracting a wide range of businesses and leads. The asset sold to a company looking to optimize its logistics and consolidate its real estate assets on North Shore in response to the pandemic.
We see beyond what’s directly in front of us.
At Colliers, we don’t see what is. We see what could be.
