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Vision and Deep Market Knowledge Give Rise to a New Toronto Office Hub

GLOBE AND MAIL HERO

Anchoring a Specific Vision

FirstGulf had a vision for Toronto’s Downtown East in planning its development at 351 King Street East, but was unwilling to commence construction without an anchor tenant. David Moretti and Jason Book saw the area and development plans for the opportunity that Toronto’s office market needed and eagerly partnered with FirstGulf to make the project a resounding success.

With direct transit connection to the financial core, fantastic views of the city’s skyline and the potential to add density, this location presented an ideal opportunity for developer and tenant alike. 

Pursuing the Ideal Solution

Understanding FirstGulf’s vision and leveraging Colliers’ unmatched market knowledge ledDavid and Jason to connect with The Globe and Mail, securing “Canada’s national newspaper” prime floor selection, signage and naming rights for the building. 

351 King Street East had its anchor tenant.

Establishing a New Office Hub

Capitalizing on the excitement and momentum brought about by the announcement of this landmark lease, Colliers quickly firmed agreements for large blocks of space with LoyaltyOne and Yellow Media. The building was 100% leased by the time it was move-in ready, and plans for the next phase in the development, 25 Ontario, were green-lit. 



We see beyond what’s directly in front of us. 
At Colliers, we don’t see what is. We see what could be.

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For More Information, Please Contact:

Jason Book

Vice President, Sales Representative

Toronto Downtown

Jason is certified LEED AP, and is a Vice President at Colliers International.  Jason started his career in the late 90's in the brick and beam office sector, and quickly became recognized within Colliers as a leading expert in these markets.  His focus throughout his career has been on creative, modern work environments that exemplify the brand and culture of the company he is representing.  Jason experience has allowed him to work with owners of real estate who have required strategic marketing and leasing on existing or new office developments downtown.  Jason also has represented users in the purchase of real estate, as well as vendors who were in need of selling land, or commercial buildings.

Sustainability and the environment are two issues that are important to Jason. In 2008 Jason took it upon himself to become one of the few agents in Toronto who are LEED certified (Leadership in Energy and Environmental Design), providing him with an insight into the future of office building design, as well as what companies will be looking for from a sustainability standpoint.  A partial list of projects Jason has worked on over his career is outlined below. 

Leasing Partial Bio

  • Ariad – CBC Building- 23,000 SF; transition to forward thinking workspace; subsequent strategic disposition of premises that generated 8 offers
  • Infusion Development – 200 Wellington Street West - 35,000 SF Transition of workspace from traditional office to forward thinking workspace
  • 9Storey Entertainment – 23 Fraser Avenue - Various strategic growth assignments and negotiations in Liberty Village
  • Sirius XM Radio – 135 Liberty Street - 33,000 SF Head Office Lease Negotiation, Subsequent Expansion and Renewals
  • Toronto Tourism Board – 207 Queen’s Quay West - 18,000 SF Restructure of Lease/Relocation, Lease Renewals
  • Cidel Asset Management – 60 Bloor St West - Merger and Relocation for HQ - transition of traditional office layout to forward thinking workspace
  • Resolver - 111 Peter Street - secured strategic expansion space in their existing building
  • Mark Anthony Brands – 235 and 249 Dufferin Street - 10,000 SF Eastern Canada HQ
  • PNC Bank – 130 King Street West - 7,000 SF Canadian Office - Expansion, Renewal negotiations
  • National Instruments – 111 Peter Street - Represented NI on numerous lease renewals
  • Alcon Pharmaceuticals – 2665 Meadowpine Boulevard - 160,000 SF Office and warehouse expansion and renewal negotiation

Investment Transactions

  • Lamb Development – 11 Charlotte Street – Represented Vendor in sale of a 30,000 SF downtown west office building to Brad Lamb for future condo development
  • OCAD University – 230/240 Richmond Street West – 120,000 SF Strategic purchase of 2 buildings downtown not on the market 
  • 146 Old Kennedy Road – Strategic disposition of a retail plaza with excess land for the redevelopment of medium density residential
  • 246 and 248 King Street East - off-market purchase of two mixed use retail buildings in downtown Toronto
  • 772 Queen Street East - represented the Vendor and Purchaser in the sale of a high profile building sitting on a large site in Leslieville
  • 2665 Meadowpine Boulevard - 160,000 SF head office and warehouse campus disposition to a British Columbia Pension Fund

 

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