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Vision and Deep Market Knowledge Give Rise to a New Toronto Office Hub


Anchoring a Specific Vision

FirstGulf had a vision for Toronto’s Downtown East in planning its development at 351 King Street East, but was unwilling to commence construction without an anchor tenant. David Moretti and Jason Book saw the area and development plans for the opportunity that Toronto’s office market needed and eagerly partnered with FirstGulf to make the project a resounding success.

With direct transit connection to the financial core, fantastic views of the city’s skyline and the potential to add density, this location presented an ideal opportunity for developer and tenant alike. 

Pursuing the Ideal Solution

Understanding FirstGulf’s vision and leveraging Colliers’ unmatched market knowledge ledDavid and Jason to connect with The Globe and Mail, securing “Canada’s national newspaper” prime floor selection, signage and naming rights for the building. 

351 King Street East had its anchor tenant.

Establishing a New Office Hub

Capitalizing on the excitement and momentum brought about by the announcement of this landmark lease, Colliers quickly firmed agreements for large blocks of space with LoyaltyOne and Yellow Media. The building was 100% leased by the time it was move-in ready, and plans for the next phase in the development, 25 Ontario, were green-lit. 

We see beyond what’s directly in front of us. 
At Colliers, we don’t see what is. We see what could be.