About
Professional Summary
As Associate Director of Marketing for Western Canada, Tanya’s primary focus is on driving operational excellence across our marketing platform by implementing key marketing initiatives, fostering collaboration and leading disciplined project execution that provides greater value to our clients.
Tanya has significant project marketing and advertising experience having worked with large regional and national developers and property ownership groups. Tanya & her team have won numerous local, national and global awards for our commercial real estate projects and she has helped many of our advisors with marketing strategies that have enhanced leasing and sales activity for their listings and accelerated our client success.
Previous to Colliers International, Tanya worked as the lead marketing coordinator with Platinum Project Marketing (Now Magnum Projects), where she managed multiple multi-million dollar residential real estate projects throughout Metro Vancouver. She was responsible for the creation, branding, budgeting, and advertising from the conception of the project straight through to completion and acted as the main liaison between all stakeholders.
Tanya has worked in the real estate industry for over 13 years specializing in real estate marketing for both commercial and residential properties. As a graduate of British Columbia Institution of Technology with a Diploma in Marketing Management, specializing in Commercial Real Estate, Tanya provides a comprehensive knowledge of business development, strategic creative brand development, project management and marketing and communications.
Accomplishments
Marketing lead for the creation and implementation of the marketing for Aberdeen Square, a 250,000 SF retail and office development in Richmond, BC
Integral part of numerous transactions totaling over $550 million in aggregate value
Education
BCIT - Marketing Management, Specializing in Commercial Real Estate
Memberships & Involvements
Member, Commercial Real Estate Women Vancouver (CREW)
Clients
Business in Vancouver, BC Business, Talk Shop, Allegra Multimedia
Services
My Team
My Team
As a member of the Strategy and Pursuit team, I work with a talented, creative, and inspiring group of people to develop and execute marketing strategy.
In partnership with senior leaders and advisors, I build property marketing strategies and craft winning proposals for mid to large property and investment sales projects.
With Colliers since 2014, I collaborate closely with local Managing Directors to forge and promote strategic initiatives that support their client engagement plans for private capital market segments within their local markets.
As the Marketing Manager Industrial for Colliers Canada, Irene works with Industrial Team to provide strategic marketing services. In her role, she is focused on medium and large-scale property campaigns, new business proposals and pitches.
Irene has extensive experience in marketing and communications covering commercial real estate and retail sectors that have been acquired with Colliers International and Shell in Europe. Her areas of expertise include corporate PR, communication strategy, crisis management, project management, and digital marketing.