Head of Content, Marketing | Canada
Michelle oversees Colliers Canada’s content program, conceptualizing and creating strategic campaigns and materials that reach target audiences via optimal channels, and meet project, client and business objectives. Collaborating with internal experts, clients and content partners, she develops content that elevates the brand, further positions the company as an industry thought leader, and provides Colliers, its people and its clients a competitive advantage.
In her previous role as Communications Manager, Michelle oversaw the Canadian business' internal and external communications, content strategy for client-facing collateral, and PR program.
Colliers in Canada has won International Property Awards for excellence in Property Consultancy, Property Consultancy Marketing and Property Consultancy Website 10 years running.
Contributor and Associate Editor for Knowledge Leader, Colliers' former in-house magazine
Handled a PR program that made Colliers the most cited Canadian commercial real estate services several years running
Recipient of Colliers Service Excellence Award in 2016
Bachelor of Arts, University of British Columbia
Hemlock Printers, Faren Agency, Allegra, Data Group, Talk Shop Media, TransPerfect