About
Professional Summary
A strategic and operational champion, responsible for the execution of major digital projects and the optimal operations of Colliers web presence. Developing and delivering an optimal digital strategy that addresses emerging digital realities and opportunities. An advocate for technologies that deliver enduring and emerging business needs.
Accomplishments
Pioneered a Podcast initiative launch nationally.
- Goal: Drive Engagement, Influence consideration
- KPI: Launched Complete ecosystem. Further optimization led to a 75% y-o-y engagement increase
Web Chat implementation
- Goal 1: Learn User behaviour.
- KPI: Successfully launched the pilot and released the product shortly after.
- Goal2: Increase Conversion
- KPI 2: 19% marketing lead conversion increase (Q1 2022)
Email Module replacement initiative
- Goal: Transfer all internal users to the new system
- KPI: 100% of New systems successfully rolled-out Nationally
Services
Skills
Service Lines
My Team
My Team
Lex Perry is responsible for marketing, communications and research for Colliers in Canada.
A bona fide innovator and outstanding communicator, Lex has a demonstrated track record of successfully designing and implementing effective marketing, communications and research programs for Colliers and for properties in all asset classes.
Under Lex's leadership, Colliers Canada has developed a world-class research and marketing platform to accelerate the success of its people and clients, culminating in the organization winning 37 International Property Awards in the last decade, for its property marketing, website and organizational marketing.
Lex is passionate about building successful teams and driving change to improve organizational performance. He achieves these through understanding people’s motivations, constantly adapting his approach and persistently pursuing objectives with a high level of energy.
2018 - Current Vice President Marketing, Communications and Research - Canada
2009 - 2018 Director Marketing and Communications - Canada
2007 - 2009 National Marketing Manager - New Zealand
2003 - 2007 National Marketing Manager Office & Retail Leasing - Australia
Karina is a full-stack marketing professional with 4+ years of experience in developing marketing strategy, launching digital campaigns, social media management, content creation, graphic design, and project management.
She graduated from Simon Fraser University with a B.A. Degree in Communications and holds Certificates in Digital Marketing and Web Development from BrainStation.
Aldo Stephanus is a Senior Manager of the Colliers Canada Digital Marketing team. He has a technical background in SEO, PPC, social media, digital strategy, content creation, and data analytics. Prior to joining the team, Aldo worked at Altus Group as a Digital Marketing Strategist, managing the global website, search and social campaigns, and conversion funnels. Aldo had also worked at a global digital agency (Ayima) in a similar role, leading digital campaigns and website optimization.
In his role, Aldo manages Colliers' digital marketing strategy and help us establish a stronger digital footprint across Canada. Aldo works closely with the national and local marketing teams, as well as business leaders, to enhance the company's digital presence and generate business through various social and online channels.
Aldo holds a Master of Management from the Sauder School of Business at the University of British Columbia, in addition to a Bachelor of Science in Food Science & Engineering from the University of Minnesota. He has also completed the Front-End Development Certificate from Lighthouse Labs.
Norell brings 7 years of web design and content management experience within the automotive, education, and commercial real estate industries. He has worked in multiple cities across the world including Seattle, Dubai and Toronto.
Norell creates and optimizes web pages and news articles on the Colliers Canada website; assists with website analytics; and helps grow our online and social media presence.