Your internal steering committee should be led by a senior employee or regional real estate manager, depending on your business structure. It should involve decision-makers and influencers including purchasing, distribution, marketing, customer research, human resources, IT, divisional heads and staff. A single point of contact from your organization, matched with a single point of contact at Colliers International, is ideal to make the process run smoothly.
You may wish to conduct a survey of your customers to determine their preferences, distance from your store and demographics.
Professional real estate advice is a critical part of the project. This will arm you with insight into the marketplace, alternative options and the financial requirements for each option.