High-tech accessory changes the way real estate marketers interact with their clients
Unmanned aerial vehicles (UAV) have taken commercial real estate photography to a new level. Marketers are now using this technology, which produces standout aerial footage, to create captivating marketing campaigns and deliver better client service.
Real estate marketers also see the opportunity in using the high-tech accessory for videography. This tech accessory has changed the way we communicate, interact and capture memories. The ability to shoot footage from various vantage points makes it easy to simultaneously record the action from several sites, creating a compelling story.
On July 16, 2015, Colliers International Vancouver did just this when the team gathered outside its office walls for a day of fun. Colliers hosted nearly 220 employees at Scotiabank’s Nat Bailey Stadium for a carnival-themed event.
Watch the video below to see how this techie accessory captured our story…
Looking ahead, aerial video footage and professional aerial photography will play a bigger role in commercial real estate. Pulling video frames from a slow pan to make a panoramic shot, holding a longer shutter from the air at night, and layered, multiple-exposure aerial photographs, are just some of the more advanced techniques we can expect to see as drones continue to take property marketing to new heights.